Local Pack

The Local Pack is a prominent section in Google’s search results that displays a curated list of nearby businesses relevant to the user’s query. It typically appears beneath a Google Maps embed and includes three business listings, along with key details such as business name, star rating, category, opening hours, and address.

These listings are powered by each business’s Google Business Profile and are dynamically determined by factors like proximity, relevance, and prominence — the three core local ranking factors defined by Google.

📍 Example

A search like “florist near Bulimba” triggers a Local Pack showing three nearby florists with their reviews, distance, and direct links to call or navigate via Google Maps.

🔎 Why It Matters

The Local Pack captures the top real estate in local search and is a critical conversion point for service-based and location-based businesses. Appearing here often leads to a surge in phone calls, website visits, and in-store traffic.